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OptimizeRx Corporation operates as a digital healthcare technology company. It offers Dynamic Audience Activation Platform, which generates dynamic audiences with predictive analytics through machine learning methods; Micro-Neighborhood Targeting, which creates consumer audiences using a privacy-first process; Profiler, which provides insights into its customers' target consumers; banner messages, including brand messaging, therapeutic support messaging, affordability messaging, limited distribution drug information, and patient support program messaging through healthcare professionals; and media execution solutions, which deliver messages through consumer omnichannel network, including through programmatic display, programmatic connected television/over-the-top, programmatic social media, addressable television, digital out-of-home, programmatic audio, and email/direct mail. The company also offers pharmacy alerts, which flag pharmacies that have prescription medications in stock; and financial messaging solutions, which provide prescribers visibility to branded copay offers for patients directly within electronic health record systems and ePrescribing platforms. The company was founded in 2006 and is headquartered in Waltham, Massachusetts.
OptimizeRx Corporation은 디지털 헬스케어 기술 기업입니다. 이 회사는 머신러닝 방식을 활용한 예측 분석으로 동적 잠재 고객을 생성하는 Dynamic Audience Activation Platform, 개인 정보 보호를 최우선으로 하는 프로세스를 통해 소비자 잠재 고객을 생성하는 Micro-Neighborhood Targeting, 고객의 타겟 소비자에 대한 통찰력을 제공하는 Profiler, 의료 전문가를 통해 브랜드 메시지, 치료 지원 메시지, 경제성 메시지, 제한 유통 의약품 정보, 환자 지원 프로그램 메시지 등을 제공하는 배너 메시지, 그리고 프로그래매틱 디스플레이, 프로그래매틱 커넥티드 TV/OTT, 프로그래매틱 소셜 미디어, 어드레서블 TV, 디지털 옥외