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Based on 14 analysts
Target prices reflect the market consensus (mean/high/low), not individual research firms. 40 actions collected · 32 in the last 12 months.
Auto-generated summary combining US and Korean research and earnings · not investment advice
Analyst consensus for Alphabet Inc. (GOOG) is 'Strong Buy'. The average target price from 15 institutions is $417.74, suggesting upside potential from the current price of $376.43. While most brokerages maintain 'Buy' or 'Overweight' ratings, indicating a positive outlook, UBS has maintained a 'Neutral' rating. Recent quarterly revenue and EPS have shown consistent performance.
Divergence: Most US brokerages maintain 'Buy' or 'Overweight' ratings, showing a positive outlook, however, UBS maintains a 'Neutral' rating, taking a somewhat different stance.
| Date | Firm | Analyst | Action | Rating change | Price target | Report |
|---|---|---|---|---|---|---|
| 2026. 05. 15. | Oppenheimer | — | Maintain | Outperform → Outperform | — | Oppenheimer: Outperform |
| 2026. 05. 01. | JP Morgan | — | Maintain | Overweight → Overweight | — | JP Morgan: Overweight |
| 2026. 05. 01. | TD Cowen | — | Maintain | Buy → Buy | — | TD Cowen: Buy |
| 2026. 04. 30. | Scotiabank | — | Maintain | Sector Outperform → Sector Outperform | — | Scotiabank: Sector Outperform |
| 2026. 04. 16. | TD Cowen | — | Maintain | Buy → Buy | — | TD Cowen: Buy |
| 2026. 02. 13. | UBS | — | Maintain | Neutral → Neutral | — | UBS: Neutral |
| 2026. 02. 06. | Scotiabank | — | Maintain | Sector Outperform → Sector Outperform | — | Scotiabank: Sector Outperform |
| 2026. 02. 06. | JP Morgan | — | Maintain | Overweight → Overweight | — | JP Morgan: Overweight |
| 2026. 02. 06. | TD Cowen | — | Maintain | Buy → Buy | — | TD Cowen: Buy |
| 2026. 01. 22. | Raymond James | — | Upgrade | Outperform → Strong Buy | — | Raymond James: Outperform → Strong Buy |
| 2026. 01. 14. | TD Cowen | — | Maintain | Buy → Buy | — | TD Cowen: Buy |
| 2026. 01. 10. | Scotiabank | — | Maintain | Sector Outperform → Sector Outperform | — | Scotiabank: Sector Outperform |
| 2025. 12. 12. | TD Cowen | — | Maintain | Buy → Buy | — | TD Cowen: Buy |
| 2025. 12. 05. | Pivotal Research | — | Maintain | Buy → Buy | — | Pivotal Research: Buy |
| 2025. 10. 31. | Scotiabank | — | Maintain | Sector Outperform → Sector Outperform | — | Scotiabank: Sector Outperform |
| 2025. 10. 30. | JP Morgan | — | Maintain | Overweight → Overweight | — | JP Morgan: Overweight |
| 2025. 10. 27. | JP Morgan | — | Maintain | Overweight → Overweight | — | JP Morgan: Overweight |
| 2025. 10. 24. | Raymond James | — | Maintain | Outperform → Outperform | — | Raymond James: Outperform |
| 2025. 10. 21. | Oppenheimer | — | Maintain | Outperform → Outperform | — | Oppenheimer: Outperform |
| 2025. 10. 16. | Scotiabank | — | Maintain | Sector Outperform → Sector Outperform | — | Scotiabank: Sector Outperform |
| 2025. 10. 10. | UBS | — | Maintain | Neutral → Neutral | — | UBS: Neutral |
| 2025. 10. 08. | TD Cowen | — | Maintain | Buy → Buy | — | TD Cowen: Buy |
| 2025. 09. 03. | JP Morgan | — | Maintain | Overweight → Overweight | — | JP Morgan: Overweight |
| 2025. 09. 03. | Oppenheimer | — | Maintain | Outperform → Outperform | — | Oppenheimer: Outperform |
| 2025. 08. 05. | B of A Securities | — | Maintain | Buy → Buy | — | B of A Securities: Buy |
| 2025. 07. 25. | Raymond James | — | Maintain | Outperform → Outperform | — | Raymond James: Outperform |
| 2025. 07. 25. | Oppenheimer | — | Maintain | Outperform → Outperform | — | Oppenheimer: Outperform |
| 2025. 07. 24. | JP Morgan | — | Maintain | Overweight → Overweight | — | JP Morgan: Overweight |
| 2025. 07. 23. | Scotiabank | — | Maintain | Sector Outperform → Sector Outperform | — | Scotiabank: Sector Outperform |
| 2025. 07. 17. | UBS | — | Maintain | Neutral → Neutral | — | UBS: Neutral |
| 2025. 07. 12. | JP Morgan | — | Maintain | Overweight → Overweight | — | JP Morgan: Overweight |
| 2025. 07. 09. | Oppenheimer | — | Maintain | Outperform → Outperform | — | Oppenheimer: Outperform |
| 2025. 04. 26. | JP Morgan | — | Maintain | Overweight → Overweight | — | JP Morgan: Overweight |
| 2025. 04. 26. | Oppenheimer | — | Maintain | Outperform → Outperform | — | Oppenheimer: Outperform |
| 2025. 04. 25. | WestPark Capital | — | Maintain | Buy → Buy | — | WestPark Capital: Buy |
| 2025. 04. 22. | Scotiabank | — | Maintain | Sector Outperform → Sector Outperform | — | Scotiabank: Sector Outperform |
| 2025. 04. 11. | UBS | — | Maintain | Neutral → Neutral | — | UBS: Neutral |
| 2025. 04. 09. | Keybanc | — | Maintain | Overweight → Overweight | — | Keybanc: Overweight |
| 2025. 04. 01. | WestPark Capital | — | Initiate coverage | — → Buy | — | WestPark Capital: Buy |
| 2025. 01. 31. | Oppenheimer | — | Maintain | Outperform → Outperform | — | Oppenheimer: Outperform |